All About WHY

at the forefront of jewellery design

Altiora Peto, our moto, is the Latin phrase meaning ‘I Seek Higher Things’, and we do. From the quality of our design and craftsmanship, to the service we offer our clients, to the commitment we make to ethical causes, we seek not just to do well, but to do exceptionally.

Exceptional Diamonds

Every one of our diamonds is of the finest quality; only the best examples will find a place in our stock

Discover our Six C's

Design and Creation

Jewellery needs to be inspired. We design with an honesty and strength that goes beyond fashion

The art of bespoke

Ethos

At the heart of who we are, what we stand for and what our jewellery represents

The sharing of social knowledge

WHY Sapphires

Combining our love of sapphires with our belief in the importance of global community and responsibility

WHY sapphire mining

Achievements

Member of the London Diamond Bourse, National Association of Goldsmiths and the NCDIA

About our awards & accreditations

Giving Back

Giving back has always been a cornerstone of our business

Read more about our support

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