Our philosophy at WHY is to present the best to our clients and give them the tools to make informed decisions about their purchases.
WHY’s roots reach back to Sri Lanka where Roderick’s Grandfather owned a tea plantation. The Grandfather would visit, trade and return from those distant shores, bringing stories and rough sapphires back with him from his travels.
These precious stones ignited Roderick’s interest, sparking a passion for their beauty and a curiosity that led to an exceptional understanding of gemology and the art of stone cutting. His ambition was to transform their natural beauty into exceptionally crafted brilliance.
For over 25 years, WHY have been at the forefront of jewellery design, gaining an international reputation for the creation of the finest diamond and gem set jewellery.
Our philosophy at WHY is to present the best to our clients and give them the tools to make informed decisions about their purchases.