Exceptional Diamonds

WHY Four C's are not enough...

At WHY we ensure that each and every one of our diamonds is of the finest quality and only the best examples will find a place in our showroom. A white diamond is graded on four quality factors, known as the ‘Four C’s’, we go not one, but two steps further and any white diamond 0ver .40ct in our stock has to meet the 'Six C’s';

The rarest ice white diamonds from D to H colour


The finest quality of cut to ensure legendary “fire and sparkle”


Flawless to VS2 clarity diamonds make the grade and no other


100pts=1ct. Vary the size to suit your budget


Diamonds over .40ct are independently certificated by the GIA or HRD


As specialist diamond merchants our exacting criteria assure true excellence

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