Exceptional Diamonds

WHY Four C's are not enough...

At WHY we ensure that each and every one of our diamonds is of the finest quality and only the best examples will find a place in our showroom. A white diamond is graded on four quality factors, known as the ‘Four C’s’, we go not one, but two steps further and any white diamond 0ver .40ct in our stock has to meet the 'Six C’s';

History of WHY

WHY’s roots reach back to Sri Lanka where Roderick’s grandfather owned a tea planation.

Read more about our history

Colour

The rarest ice white diamonds from D to H colour

Cut

The finest quality of cut to ensure legendary “fire and sparkle”

Clarity

Flawless to VS2 clarity diamonds make the grade and no other

Carat

100pts=1ct. Vary the size to suit your budget

Certification

Diamonds over .40ct are independently certificated by the GIA or HRD

Credence

As specialist diamond merchants our exacting criteria assure true excellence

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