All About WHY

at the forefront of jewellery design


Altiora Peto, our moto, is the Latin phrase meaning ‘I Seek Higher Things’, and we do. From the quality of our design and craftsmanship, to the service we offer our clients, to the commitment we make to ethical causes, we seek not just to do well, but to do exceptionally.
History of WHY

WHY’s roots reach back to Sri Lanka where Roderick’s grandfather owned a tea planation.

Exceptional Diamonds

Every one of our diamonds is of the finest quality; only the best examples will find a place in our stock


Design and Creation

Jewellery needs to be inspired. We design with an honesty and strength that goes beyond fashion


Ethos

At the heart of who we are, what we stand for and what our jewellery represents


WHY Sapphires

Combining our love of sapphires with our belief in the importance of global community and responsibility

Achievements

Member of the London Diamond Bourse, National Association of Goldsmiths and the NCDIA



Giving Back

Giving back has always been a cornerstone of our business

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